Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent

Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent

Two fancy mail-order companies would get together under a tentative deal established Thursday, with Neiman-Marcus Group acquiring the Horchow Mail Order company for the sum that is undisclosed.

Horchow, a independently held Dallas business began by an old Neiman Marcus worker, offers household that is elegant and gifts through the Horchow Collection along with a wider variety of product through its Trifles catalogue and discounted close-out products through the Grand Finale catalogue. The organization has yearly product product sales greater than $100 million.

Neiman-Marcus Group’s division that is main Neiman Marcus of Dallas, offered $65 million to $70 million of product by mail for the 12 months ended July 30.

Maxwell Sroge, an expert on mail purchase, stated the offer is sensible both for businesses.

“It’s a good diversification for Neiman’s,” said Sroge, president of Marke/Sroge Communications, a Chicago-based catalogue development and consulting company. He noted that the mixture provides good possibilities for consolidating computers and purchasing staffs and therefore both organizations should be able to draw potential prospects from each other’s e-mail lists.

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