In today’s powerful mortgage market every loan representative worth his or her sodium is seeking new loan items to originate which are tied up in to the purchase cash market. Key to being effective within the purchase marketplace is having the ability to offer products which are benefit and feature driven in place of “price driven”. While pricing is essential, features and benefits of a loan system will apart set an originator through the competition and build realtor and builder relationships which are more prone to last long-lasting.
Customer “Construction to Permanent” (CTP) loans squeeze into this bucket and certainly will assist build an originators “book of business”. Ecommerce may be built around both realtor and builder recommendations, which many loan originators are currently cultivating in a single means or any other.
BEFORE YOU BEGIN ORIGINATING CONSTRUCTION TO PERMANENT LOANS
Then CTP lending may not be a good fit for you if you are a product of the (now demised) refi boom and you’re satisfied with “selling price. This is certainly not at all a continuing business of order-taking! Continue reading “Just how to Originate a successful construction loan”